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I’ve been hearing the word LAUNCH so often lately. It’s starting to sound a little weird to me.  It seems to imply something is going to blast off and be catapulted beyond the stratosphere…

After many months of preparation, Aaron and I are officially “launching” our product, Barre – a real food bar made by dancers for everyone, to the general public! Whohoo! We’re super excited. Check it:

But we’ve taken so many teeny tiny incremental steps to get to this place (I’ll admit, many of these have been unanticipated steps! Ahh, the learning process of starting your own business…) so it seems to me that maybe another word is more apropos. Contrary to being launched, Barre ain’t goin’ nowhere—Barre is now finally HERE! I see each step as a gradual peeling away of the onion layers, so this week’s “official commencement of the public declaration of Barre being on the market” is really more like a REVEAL, the unveiling of our final product. Or final first product. Or first final version of the very first product. Whatever it is, we’re in business baby (actually we like to call it “beeswax” as in, “none of your beeswax”): having fun, learning a lot, and taking cues from those with expertise, like Candice, of course! So without further ado, I give you photo documentation of just a few of those many layers:

Check us out visiting the factory last fall…is every profession I have going to involve hairnets?

This was after that factory scout out, while we were still making Barres at home. another hairnet and, YES, that’s a Madonna Who’s That Girl 1987 World Tour shirt he’s wearing.

And speaking of Layers, check out the old and new wrappers, posted on our dry erase board.

Layers con’t: Here we have shipping boxes shipped in a box to you. egads!


More layers to come…

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Written by Julia Erickson

Julia Erickson, originally from Seattle, is a Principal Dancer with Pittsburgh Ballet Theatre. Julia received her training on a scholarship with Pacific Northwest Ballet School and San Francisco Ballet School. She toured to Europe and Asia with PNB and danced with the Fort Worth Dallas Ballet (now Texas Ballet Theater) for two seasons, prior to joining PBT in 2001. Some of Julia’s favorite roles include Odette/Odile in Swan Lake, The Sylph in La Sylphide, Stompers in Twyla Tharp’s In The Upper Room, Lady Capulet in Jean-Christophe Maillot’s Roméo et Juliette, and the leads in Balanchine’s Who Cares?, Agon, Prodigal Son and Serenade.

Julia is also the creator of Barre, a real food bar made by dancers for everyone. A lover of cooking and self-professed foodie, she’s thrilled to be able to combine her two major passions, ballet and food, in creating Barre. She’s constantly experimenting in the kitchen with that trusty Cuisinart to develop new dancer taste- and performance-tested formulas. In her free time she enjoys practicing yoga, Gyrotonic and Pilates, reading all her old New Yorker magazines that seem to pile up, farmers markets, listening to rap, bluegrass, and Arcade Fire (with the occasional secret sprinkle of Hall and Oats in there as well!), going on bike rides with her partner, Aaron Ingley, and watching The Wire. She is also a senior at the University of Pittsburgh majoring in Political Science and Business. She wishes to thank her friends and family for their incredible love, support, and inspiration, and wishes to implore the citizens of Seattle to bring the Supersonics back to the Emerald City!